Nofollow is an attribute that can be added to links to discourage Comment Spam. It is used with the rel=”nofollow” attribute in a link. This attribute instructs Google that a hyperlink should not influence the link target’s ranking in the search engine’s index. The concept for the specification of the attribute value nofollow was designed by Google’s head of webspam team Matt Cutts and Jason Shellen from Blogger.com in 2005.

What official Google Blog says about nofollow?

“From now on, when Google sees the attribute (rel=”nofollow”) on hyperlinks, those links won’t get any credit when we rank websites in our search results.”

Example of Nofollow link:

General Link:
<a href=”http://www.earnblogger.com/”> Earn Blogger</a>
Link with Nofollow:
<a href=”http://www.earnblogger.com/” rel=”nofollow”>Earn Blogger</a>

Blogging and Nofollow:

By default, WordPress 1.5 and above automatically assigns the nofollow attribute to all user-submitted links (comment data, commenter URI, etc). But, I am sure that most of the WordPress bloggers don’t know this fact! Other blogging platforms also uses it. And after the must debated Google Page Rank slap for buying and selling paid links, Google suggests that paid links must include a nofollow.

Why nofollow doesn’t work in Blogging?

  • As usual spammers will continue posting spam comments with links. Because they don’t care much about the search engines. They need clicks from their links! So, I think that nofollow fails in its main task!

  • Comment moderation is the most effective way to stop spam comments. When Akismet and other spam fighters caught spam comments, why we need nofollow?

  • Without links or link love, there is no charm in blogging. And a link with a nofollow is not a link love!

What’s next on EarnBlogger?

I am thinking about removing nofollow from comments on this blog. Akismet will check the spam comments and I will show my love to commentators! What you think about it? Feel free to give your good comments about nofollow.

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