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What is RSS?

Really Simple Syndication or Rich Site Summary (RSS) is a tool used to publish frequently updated content such as blog entries, news headlines or podcasts. An RSS document is called a “feed”. It contains either a summary of content or the full text, from a website or blog entry. RSS makes it easier to keep updated information on websites or blogs, that you frequently visit or read.

An RSS feed can be read using software called an “RSS Reader,” “Feed Reader” or “Aggregator”. Users needs to enter the feed links of the favourite websites or blogs to the RSS reader, in order to get the updated information. This process is called “Subscribing to RSS feed”. One can subscribe to a feed by clicking an RSS icon in a website or blog. This will initiate the subscription process. It is very simple and easy to use. Thanks to RSS technology!

RSS utilizes an XML code which scans continuously the content or subject matter of a certain website or blog in search for new information. Then it transmits the information updates by way of feeding the information to subscribers.

Aggregators are widely and freely available online. Google Reader, Bloglines, My Yahoo etc. are some of the popular RSS reader. You can also use the email subscription method, to subscribe to your favourite feeds. Just enter your email ID and confirm it. They will send you the updated contents of your favourite websites or blogs, in the form of newsletters. FeedBurner and Feedblitz are the most popular email subscription services.

Why an RSS Feed?

An RSS feed is a must for a website or a blog. RSS delivers fresh and relevant content of a website or a blog, to the readers. It encourages them to read the content, as they get it in their convenient format! So, it may help in getting more target audience. Constantly changing content attracts search engine spiders to visit more frequently. It helps in getting more search engine visitors.

RSS feed is also useful for the Internet surfers. They can easily locate the content, without going to a site. They get condensed information with clearly marked and dated content. It saves lots of time. Today, RSS feeds are widely used by individuals who understand and appreciate the accessibility of fast reports and news that can be readily read.

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