Google AdSense is going to introduce another cool feature – the “Ad Review Center“. This exciting feature will allow you to review ads placement – targeted to your site and ensure those ads are relevent to your site’s users. You can allow or block individual ad groups and advertisers, as well as filter ads by type: text or image. Google hopes to roll it out gradually to all publishers over the next few months.

The Ad Review Center will also help advertisers in improving their placement-targeted ad campaigns. When a publisher blocks an ad, Google will prompt him/her to select a reason. This feedback will be shared with advertisers so that they can use it to improve the quality and relevance of future ad campaigns.

But Google warns all publishers about the revenue impact of blocking an ad. Because ads blocked by you won’t compete in the auction on your site, and advertisers whose ads you block may choose not to target your site again in the future. The actual revenue impact will vary in each publisher’s situation. To know more, you can visit the Help Center.