Google AdSense is going to introduce another cool feature - the “Ad Review Center“. This exciting feature will allow you to review ads placement - targeted to your site and ensure those ads are relevent to your site’s users. You can allow or block individual ad groups and advertisers, as well as filter ads by type: text or image. Google hopes to roll it out gradually to all publishers over the next few months.
The Ad Review Center will also help advertisers in improving their placement-targeted ad campaigns. When a publisher blocks an ad, Google will prompt him/her to select a reason. This feedback will be shared with advertisers so that they can use it to improve the quality and relevance of future ad campaigns.
But Google warns all publishers about the revenue impact of blocking an ad. Because ads blocked by you won’t compete in the auction on your site, and advertisers whose ads you block may choose not to target your site again in the future. The actual revenue impact will vary in each publisher’s situation. To know more, you can visit the Help Center.
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EarnBlogger in December 14th, 2007 




EarnBlogger is a simple person, who loves reading books and enjoys listening music during free time. Presently, EarnBlogger is 27 and makes money online. This blog aims at providing latest blogging related information to new bloggers. Happy Blogging.
Thanks for this information. I wasn’t aware of this. This could be very useful for getting rid of some of those scammy ads. But ideally I think it would be better if Google reviewed questionable ads and just didn’t allow those folks to advertise.