To help Google AdSense publishers attract more advertisers towards their sites or blogs, Google recently launched a Publisher Center in their Ad Planner tool. The Google Ad Planner Publisher Center will allow AdSense publishers to market their sites by providing site description, ad format details and Google Analytics data.

Google Ad Planner is a

…

Bigger is not always better! When it comes to performance of different online ad dimensions, 300 x 250 medium rectangles provide better exposure than bigger ad units such as 728 x 90 leaderboard and 160 x 600 skyscraper ads, because users spend more time viewing medium rectangle ads, findings of a Lotame study suggests. What does it mean

…

Google is retiring video units feature at the end of April. It means, after April, Google AdSense publishers are not going to earn money from the video units that allowed publishers to show YouTube content and AdSense ads on their web pages. But wait end of video units doesn’t mean end

…

Finally, Google has decided to remove it’s ‘Video Units’ from AdSense. According to an official blog post, the decision was taken after it was found to have lesser impact than expected. It means video units, which used to show YouTube content, underperformed with AdSense and the result is retirement!

So, at the end of April 2009, this

…

AdSense for search is now powered by Custom Search. The Custom Search offers some advanced customization options to improve the accuracy of search results. This means that from now on AdSense publishers will be able to customize and take advantage of the popular features of Custom Search Engines. That’s too, without leaving the AdSense account.

…

Google AdSense has updated their text ad formats to include more ads in a single ad unit. How? Now, Google AdSense text ads includes ‘next’ and ‘previous’ arrow buttons for cost-per-click (CPC) ads. When a user clicks on the ‘next’ button, an entirely new group of ads will appear in the text

…

Google AdSense has updated their Terms and Conditions in order to meet the future requirements. As Google AdSense is trying to monetizing more online and offline content, some new advertising formats and mediums may appear in the scene! So, they are getting ready for the future with the update of Terms and

…