Category Archives: Advertising

It seems like Twitter is experimenting link ads on it’s pages. Today I noticed a sponsored link on the sidebar of my Twitter home page. Take a look at the my screenshot. The link was for an iPhone application named Exec-Tweets and it appeared on the sidebar location where normally definitions of Twitter apps are shown. Well, in

Earlier this week, Google announced the beta program of AdSense for Mobile Applications, which will allow mobile application developers to earn money from their application. It means, the next target of Google AdSense is the mobile applications market, which is growing day by day. So, mobile app developers get ready to earn some more money!

Google now allow AdSense publishers to change the font size in the text ad units. It means now you can easily select from small, medium, and large font sizes for your AdSense ad units on pages.  The font size option now appears on every account, but will be applied to ad units on web pages in Latin-character languages.

On Monday, Microsoft Corp filed it’s first-ever lawsuit involving a case of click fraud. The civil lawsuit was filed in the U.S. District Court for Western Washington against three individuals – Eric Lam, Gordon Lam and Melanie Suen, of Vancouver, British Columbia and companies they control. Microsoft alleges that the three engaged in massive click fraud, which impacted

To help Google AdSense publishers attract more advertisers towards their sites or blogs, Google recently launched a Publisher Center in their Ad Planner tool. The Google Ad Planner Publisher Center will allow AdSense publishers to market their sites by providing site description, ad format details and Google Analytics data.
Google Ad Planner is a

Bigger is not always better! When it comes to performance of different online ad dimensions, 300 x 250 medium rectangles provide better exposure than bigger ad units such as 728 x 90 leaderboard and 160 x 600 skyscraper ads, because users spend more time viewing medium rectangle ads, findings of a Lotame study suggests. What does it mean

Google is retiring video units feature at the end of April. It means, after April, Google AdSense publishers are not going to earn money from the video units that allowed publishers to show YouTube content and AdSense ads on their web pages. But wait end of video units doesn’t mean end