Google says farewell to Onsite Advertiser Sign-up feature, as it hasn’t performed well. This feature allowed advertisers to sign up for AdWords campaigns on your site. With retire of this feature, customizable Onsite Advertiser Sign-up page will soon re-direct to the main AdWords sign-up page. Still AdWords advertisers will be able to target your individual sites by using placement targeting.

Google AdSense calls it a good step towards improving the features. AdSense Blog says, “Call it time management, call it ROI, call it our unwavering commitment to our publishers. We want you to earn more revenue, and sometimes that means “sunsetting” certain features we created.”