Finally, Google has decided to remove it’s ‘Video Units’ from AdSense. According to an official blog post, the decision was taken after it was found to have lesser impact than expected. It means video units, which used to show YouTube content, underperformed with AdSense and the result is retirement!
So, at the end of April 2009, this feature will be completely removed from the Google AdSense program and after that any remaining video units on AdSense publisher’s web pages will either direct users to YouTube.com or start showing top YouTube videos. From those videos you are not going earn a cent. That’s why Google recommends removing those video unit codes from your web pages as soon as possible. What about your past earnings? Don’t worry your pending earnings will be credited to your AdSense account.
Personally I don’t like video ads, though it was a big hit for some people. The video units used to display two types of ads: companion ads, which appear in the player above the video content, or text overlay ads, which appears in bottom 20% of the video content when it is played. The idea was good. Make some money while entertaining your viewer. But, some people finds those ads annoying while viewing a video. They simply passes away, which ultimately may harm your income.
In my view, retiring video units was a good decision. Now you will get some exta ad space on your web pages, which you can optimize to display other ad units and make money online. Go and remove those video unit codes from your website or blog and find a suitable replacement for it. Initially you can try using other AdSense for Content ad formats.
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This doesn’t have anything to do with the ads that appear on top of videos (in the “bottom third”). They’ll keep doing that.
What they’re removing is the Video Units…that was where put a little code on your site and you’d get an embedded video…only you didn’t control what video it was, Google would determine it based on the content of your site.
I really dislike the Google video ads. Thanks to Google team to lift those useless ads! Hope I’ll get more text ads in my blogs…
I have run video units on a few of my sites for months now and never made a single penny off of them.
Good riddance I guess, however I am sure they will try something else in the future since they have to figure out a way to make money off of youtube.
Good riddance!
same with me. Totally i hate it.
i dont change google video ads…hehehe
I think Google made the right decision. I never used it, but saw it on other sites. I found them rather distracting so I usually just gave up on watching the video and left the site.
[...] Google is retiring video units feature at the end of April. It means, after April, Google AdSense publishers are not going to earn money from the video units that allowed publishers to show YouTube content and AdSense ads on their web pages. But wait end of video units doesn’t mean end of opportunities for the video content creators. AdSense for Video [...]
i found a way to continue to earn with youtube and google adsense, it is a site easy to use, take a look it is pretty cool