J.mp from Bit.ly

Now, you will be able to create even shorter links with Bit.ly, the popular URL shortening service! Thanks to J.mp, the short domain name that Bit.ly introduced as a new URL shortener on Friday. Yes, another URL shortening service is here and this time it is from the house of the big player itself.

J.mp is powered by Bit.ly platform and has the same short URLs, metrics, history, user accounts and customization feature that you enjoy on Bit.ly. In fact, all Bit.ly URLs will work as J.mp URLs and you can log into J.mp with your Bit.ly account! Then what makes it special? It is the domain name. J.mp is two characters shorter than Bit.ly. So, it saves you two characters, which means you will have two additional characters to use on Twitter and on other character limited services.

More Info: http://j.mp