Google AdWords has updated their Keyword Tool with addition of new search volume data feature. Now, you will be able to see the approximate number of search queries related to your keywords that were performed on Google and the search network. It means that, now you will have better insight into the keywords’ monthly and average search volumes.

You can view the new search volume statistics by looking at the Approx Search Volume columns of the Keyword Tool. Just enter your keywords and you will see the advertiser competition, approximate monthly search volume, approximate average search volumes and other metrics related to the respective keywords. These statistics will help you to decide on the highly relevant keywords for your campaigns and to plan your budget accordingly.

Choosing the right keywords for the right campaigns is very important for the success of an ad campaign with Google AdWords. So, if you are using AdWords, then you must not ignore these search volume data. They can help you in creating a good campaign with highly relevant keywords, while keeping a good eye on your budget.

Google has introduced a new demographic bidding feature in AdWords. This new feature will help you to display your ads to specific gender and age group audiences on some sites in the Google content network. According to the Official AdWords Blog, it is still in beta and they hopes to start the testing stage within a few weeks. Interested AdWords advertisers from the US and UK can take part in the testing.

How this demographic bidding feature will work? According to Google AdWords:

Demographic bidding and reports are available to advertisers who run contextually targeted or placement-targeted campaigns (with CPC or CPM bidding) on certain sites in the Google content network. Here’s how it works: Some publishers in our network, such as social networking sites, know the gender and age of their users because their users sign in with that information when they create a profile or fill out registration or subscription forms. Participating publishers anonymize this user reported demographic data and then send it to Google in aggregate form, allowing us to adjust which ads are shown to members of specific demographic groups.

Demographic bidding means you get more control over who your audience is and greater insight into how your ads perform with certain demographic groups. There are two ways you can use demographic bidding. First, you can modify your bids for a particular audience segment, such as increasing your bid for 25-34 year-old males by 230%. Second, you can ask that your ads not be shown to certain demographic groups if they aren’t meeting your ROI goals.

If you’re not sure which demographic converts best for you, you can run Demographic Reports to guide your bids for certain groups. These reports can show you campaign performance metrics by the gender and age range of users who saw your ad. You can increase your bids for well converting demographic groups, increasing the frequency your ad will be shown to this audience. You can also choose to have your ad hidden from certain groups that don’t respond well to your campaign.

Google says farewell to Onsite Advertiser Sign-up feature, as it hasn’t performed well. This feature allowed advertisers to sign up for AdWords campaigns on your site. With retire of this feature, customizable Onsite Advertiser Sign-up page will soon re-direct to the main AdWords sign-up page. Still AdWords advertisers will be able to target your individual sites by using placement targeting.

Google AdSense calls it a good step towards improving the features. AdSense Blog says, “Call it time management, call it ROI, call it our unwavering commitment to our publishers. We want you to earn more revenue, and sometimes that means “sunsetting” certain features we created.”

Google AdWords have released Version 5.0 of AdWords Editor, the free, downloadable campaign management application. AdWords Editor offers a wide array of features, but the basic process is simple: download your account, edit your campaigns offline, then upload your changes to AdWords. AdWords Editor enables you to make changes to your account quickly and conveniently, whether you’re editing one keyword or adding hundreds of text ads.

The Version 5.0 is available now for Windows and Mac and includes some new features. The new features of Version 5.0:

• Local business ads: View, add, and update your local business ads on the new Local Business Ads tab.
• Export picker: Select specific campaigns and ad groups to export to CSV.
• Save your searches: Use the ‘Name this search’ feature in Advanced search to save the settings for up to eight searches.
• Draft account: Like a draft campaign, a draft account may be shared with other AdWords Editor users. To post, export the account for archiving, then import it into a non-draft account.
• Default campaign targeting: In the Tools menu > Settings, specify a language and location for your new campaigns to target by default.
• Find errors quickly: If your campaigns contain items with errors or warnings, you’ll see splats at the top of the affected tabs.
• Maximize work space: View more rows in the data view by minimizing the other panels, such as error descriptions or ‘Review Proposed Changes.’

If you haven’t yet downloaded AdWords Editor, get it from here. If you’re already using AdWords Editor, you’ll be prompted to upgrade automatically.

Highly targeted traffic is one of the most important factors, for success of an internet business or website/blog. The success of any website/blog does not rely entirely on the site or blog itself. You may have a terrific idea for a website, offer an excellent product or service, or have an exceptionally designed site with superb content, but if you do not use the right strategies to advertise, your site would not attract the high traffic you need.

Attracting targeted traffic is a task that should be taken seriously for any site to succeed or make a profit. There are many internet-marketing tools that help an internet marketer to drive traffic to his website. One of the most significant, and effective, of these tools is Google’s AdWords, an advertising service from Google.

How Google AdWords work?

Google is the largest search engine on the internet, receiving over 200 million queries each day through its various services. As Google is the most popular search engine today, webmasters wants that their websites achieve a higher ranking in the search engine results of Google. A high ranking can mean high traffic for that website. The search engine results page is also a great venue for advertisers to promote a product or service through ads and links.

Google launched its AdWords service, as a way for businesses to advertise products and services to a targeted audience. Google AdWords can guarantee instant traffic. In this service, Google displays relevant text based ads within its search engine results page termed as “Sponsored Links”. Whenever a particular keyword is searched on, these relevant links appear in a separate section giving excellent exposure to the sites listed.

How to use Google AdWords?

First, you need to open an account with the Google AdWords Service. Then, you should indicate your target language and country. This is important because you would not want your products advertised in countries where your product or service cannot be sold. Afterwards, you should now create an ad group. This involves designing the ad, selecting keywords and determining maximum cost per click that you are willing to spend and defining bid amounts.

The most important step in creating a successful AdWords campaign is selecting an effective title tag that will catch the attention of your target audience. The title tag, generally a short phrase, is the most important part of your AdWords campaign so make sure that it is attractive and catchy. You should describe the website clearly and accurately. The most effective advertising conveys a clear message to the target audience. With a clear message, you will be attracting qualified leads, which can eventually convert to sale. Thus, the importance of selecting the right keywords cannot be overemphasized.

There are keyword variations you can adapt to reach more prospects. Using these varieties, misspellings and derivatives can help increase the chance of your ads being served. Broad match is targeting keywords in a loosely defined manner. Here, the ads appear based on the keywords that have been queried by other users as opposed to exact match, which calls for the keyword to match thequery exactly. Meanwhile, a keyword phrase set to phrase match will only appear when the exact phrase is searched on. A negative keyword is helpful in filtering unrelated pages.

After you have decided on what title tag to use in your ad, you must now define a budget in order to maximize exposure. Google AdWords recommend a daily budget for each campaign. However, you should determine a budget that is suitable and affordable. You should also determine the maximum cost per click. Google will offer a recommended cost per click, but you do not have to stick with this. Usually, a number one position is not ideal as it can also attract unwanted traffic and useless clicks. A number two position is more preferred as it can filter useless clicks and provide traffic with a higher conversion rate.

To conclude, Google AdWords is an excellent strategy and tool in giving your site or blog maximum exposure. It will definitely help you find the all-important, highly targeted traffic you need. Nevertheless, Google AdWords should not be your sole advertising campaign. You must try to provide good and relevent content in your site or blog, in order to get ‘Organic Traffic’ from Google.