Finally, Twitter is starting the process of verifying user accounts! According to an official blog post, soon Twitter will test a new feature called ‘Verified Accounts’, which is expected to eliminate the problems that may occur from the impersonators of famous people and brands. How? Verification of Twitter accounts will be done and an unique seal of verification will be displayed on those verified accounts. In this was, no one can impersonate you or your company on Twitter.

Yes, there are many fake Twitter accounts that poses as someone else and use the power of this social messaging service for different purposes. You may be a victim, specially when you are famous. With it’s increasing popularity, Twitter is getting more and more impersonation complaints. Recently, Tony La Russa, the manager of the St. Louis Cardinals, filed a lawsuit against Twitter claiming that someone else is impersonating him on the service. To clear the news about settlement of the lawsuit, Twitter on Saturday said on their blog that they are not settling the case with La Russa, as appropriate action was already taken from their side.

In normal case, after receiving genuine complaints, Twitter either suspend, delete, or transfer control of accounts. But that kind of solutions are not probably working out nicely. That’s why Twitter though about something else and on Saturday announced the ‘Verified Accounts’ feature with a sneak peak on their official blog. The new feature will provide a ‘Verified Account’ seal to Twitter accounts after verification. Take a look at the screenshot above. Though there is no information about how the verification will be done, there is a hint that link to Twitter account from official site may be considered as proof of genuine user.

Initially the ‘Verified Accounts’ feature will be rolled out as beta. This summer, the beta will cover a small group of public officials, public agencies, famous artists, athletes, and other well known individuals at risk of impersonation. In my view this is a good step towards making this incredible social messaging and microblogging service friendlier and more enjoyable. What you say? Goodbye Twitter impersonators!